The TripConnect setup in TripAdvisor is very easy, you just need to do the following:
- Set a budget and the way in which it will be consumed (end date, maximum amount per day…). Carefull, you can’t set a start date nor define special date where the campaign is going to be run – when activating TripConnect the campaign is launched automatically.
- Afterwards, you will need to decide how much you will pay each click (bid). The amount set will define your position in the rate publication. The PPC is related to your TripAdvisor ranking y the local market (the PPC will be higher for a touristic locality than for one that isn’t).
- Finally, you need to select the countries where the campaign is going to be operating. You can leave out countries where the PPC is too expensive or decide to target one market… it depends on your strategy!
The difficulty of this process lies on the objectives you want to achieve with this investment, so please read some of our tips and recommendations before.
You will find on the following video how to setup TripConnect on your TripAdvisor profile: