Reasons to embrace mobile travelers for a Hotel
There is so much talk about technological solutions for hotels, but rarely, these proposals relate to independent hotels (small hotels, guest houses, B & B, hostels …). This is the same case when it comes to mobile topics.
The development of mobile applications for independent hotels is very low because it demands a subsequent investment that few hotels can afford or even justify (very low-volume users). The solution to these small accomodation business has been to offer a mobile website or mobile viewing display.
We have identified three advantages of getting a mobile website that will induce more benefits:
- Better visibility in search engines such as Google (mobile formatted websites are identified in first place when accesing from one such device).
- An adapted website has the exact information and quick display that a mobile traveler is expecting (load time of a mobile site is one to two seconds).
- A better image and “standing” of the hotel
Travelers also identified as SOLOMO, use their mobile phone to:
- Search for information
- Compare prices
- Make reservations or modify
- update information about benefits and services
- locate the hotel and its surroundings
- enter reviews
- share photos and comments
The aim is to try to meet the traveler’s expectations with the characteristic that are advantages of the independent hotelier, and offer a personal atention via this device.
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