Jorge Barahona – CEO

Since 1997, Jorge is the owner of the Hotel Monterilla, a boutique hotel located in Chile’s tourism capital: Viña del Mar.

In 2000 he founded AyerViernes, the most outstanding User Experience Consultancy in Chile. Here are some of the important digital projects that this company hold with global companies such as Terra, Citibank, GE and local one like banks, universities and educacional programs and services.

Also, he teaches User Experience at the prestigious Escuela de Arquitectura y Diseño of Pontificia Universidad Católica de Valparaíso (Chile).

Jorge founded Clerk in 2010 convinced that he shared common needs and problems with SME hotelier colleagues from around the world. He wished to create a simple, effective, safe and usable hotel management service to help hoteliers in their everyday duties. And he made it.

In Clerk, Jorge’s passions got mixed: design experience on digital systems, hotel management and the creation of solutions for vertical markets and global needs.

That’s why we say “Made by hoteliers for Hoteliers

AyerViernes, Strategy and Design

AyerViernes is the leader User Experience Consultacy for digital media in Chile. We work on a user centered design methodology to reach clients satisfaction. Our strong experience on the internet, mobile and other digital services designs are verified by our  client’s portfolio.

The team directly involved in Clerk is composed of:

Pedro Arellano

User experience director at Clerk. Psychologist, Master in Client’s Behavior from Universidad Adolfo Ibañez (Chile). Lecturer on informational architecture, usability, and digital media interactions.

Claudia Carranza

Communication, marketing and web strategy. Master degree from the ESTHUA (France) in developing tourism projects using the NTIC (Contact: claudia [at] clerkhotel.lo).

Felipe González

Engineer and full-stack developer, systems integrator enthusiast, a supporter of the API‘s, and a student of architecture and project management software. He is currently CTO of ClerkHotel.

Basilio Cáceres

Front end design at Clerk. Graphic designer from Pontificia Universidad Católica de Valparaíso (Chile) with a vast experience in development, interface-based programming and integrated systems in Open Source platforms.

Felipe Lavín

CSS programming at Clerk. Psychologist from Pontificia Universidad Católica de Valparaíso (Chile) and well-known expert in interface-based programming in Open Source platforms.

AyerViernes Strategy and Design

AyerViernes is a Chilean leading consulting firm specialized in User Experience and digital media. Its work is based on a design methodology focused on users in order to seek satisfaction and complicity with them.